Netflix
At Home With The Furys S2
The story behind the return.
The challenge
Netflix wanted to turn the release of At Home with The Fury’s S2 into a fan favourite, uniting sports and reality TV fans on social.
The curly thinking
With the season dropping two days after Tyson's epic return to the ring, we had the perfect opportunity to position the show as the unseen backstory to the comeback. So we created a strategy that dropped fans straight into the chaos.
What we made
TikTok leaned into memes and emotional moments, Instagram amplified family chaos and milestones through talent collabs, Facebook unpacked Tyson's retirement struggle, and X fuelled comeback speculation in real time.
The results
174M+organic views, with 7M+ engagements
4.6Maverage views per TikTok clip
29Kcomments with clear intent to watch signals and lots of friend tagging