Spotify
Wrapped 2025
Making the biggest Wrapped ever.
The challenge
Spotify wanted to make the 10th year of Wrapped bigger, bolder and more shareable than ever before.
The curly thinking
So we produced an end-to-end, high production Wrapped film that turned data into entertainment, built to work across social, TV and OLV.
What we made
Across a 6-week sprint from shoot to launch, we stayed agile, evolving scripts as culture moved so Spotify could react in real time. And because every talent shoot is an opportunity, we embedded a separate social crew across multiple locations, capturing BTS with major music artists quickly and quietly, without disrupting the hero production.
The results
130Mviews on the Wrapped film
Best-performing Spotify UK post to date
Most shared Wrapped in history
BTS social content captured across multiple artist shoots
The reaction
moses
Nah this ate down
kwpraphy
whoever managed this project & was the cultural lead nailed every single part of this
amzyobr
COLDDDDDDDDDDD SICKEST AD OF 2025 🔥🔥🔥🔥🔥 just wow
cinnamonandspoons
so many icons this is SOOO COOL
parsings
this is SO GOOOOD
grimegran
UP THE @spotifyuk 💕
saitstoes11
Bro this is the best ad I’ve ever seen
nyandap
Spotify you guys ate with this video!!! Marketing skills are incredible
mideee
One of my favourite ads
sammyvirji
❤️🙏
madiness
the production quality on this is great!!!
jadethirlwall
❤️🥳😭