Sky
The Dyers’ Caravan Park
Built to be shared.
The challenge
Sky wanted to turn The Dyers’ Caravan Park into an ownable social talking point.
The curly thinking
The challenge was that Danny Dyer is already a meme engine in his own right so how do you make those clips ownable?
What we made
We built a clip and meme strategy hand in hand with our in-house meme-makers, turning the show into relatable UK-specific memes built to be shared beyond Sky’s own accounts.
The results
7M+views across 47 clips and memes
20K+shares, getting a brand-new show into the group chat
1.7Mviews on our breakout piece which became a meme in itself
The reaction
Lou
started this yesterday it's hilarious 😂
crazy dude
watched episode 1 tonight. watching 2 tomorrow. love Danny and danni.
dylan6680
This was so good last night
m weight8
brilliant show xx
Poohpar
I’m dying 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
jimjampalma
honestly its absolutely brilliant
TraceyG81
That was the best show in a while!
59S
Love this show 😂
Caroline
Love these two together. Comedy gold 😂
Kirsteen McMurrich
so funny 😂
🎠🎡🐎Chris🐎🎡🎠
can't wait for tomorrow can't stand waiting a week until the next episode could watch it everyday
Amanda 👑🪭🌷
I’m crying 🤣 🤣
JamesThetrickster
Admin need a rise😂
Rita
What a team, we need another serious it was fab ❤️🩹
H
Crying 🤣 🤣 🤣
Laney72
@Robyn we got to watch this