Spotify
The Twouis Theroux Podcast
Louis, interviewed by himself but in a different font.
The challenge
Build anticipation and excitement for the fifth season of The Louis Theroux Podcast, creating a social moment that would get audiences talking ahead of its return.
The curly thinking
Louis Theroux has interviewed pretty much everybody. But has he ever been interviewed by himself but in a different font?
What we made
Enter comedy creator and impressionist Josh Berry as Twouis Theroux. We brought the two face-to-face for a mockumentary-style podcast interview, blending Josh's uncanny impression with Louis' genuine, unscripted reactions. Launched across TikTok and Instagram, the content quickly travelled beyond Spotify's channels, sparking fan reposts, Reddit threads and conversation across social.
The results
12Mviews
500Kengagements
7,000+comments
The reaction
orlaoshea2
Wonderful 10/10. So entertaining
asbodders
Where can I see the whole thing? This is brilliant.
cil.winter
Oh my goodness! You sound more like him than he does.
freens_favourites
I could watch hours of this!
matthewstokes77
How do we see ALL of this?!
scoobywillerin
😂 that's a 10/10 he knew it to haha, where can I watch the whole interview?
wearebound
Phenomenal content