Spotify
Podcasts & Audiobooks
Turning social views into in-app listens.
The challenge
Spotify needed to drive anticipation and intent to listen around key podcast and audiobook releases.
The curly thinking
Make the talent the reason to stop scrolling, and the story the reason to keep listening. We turned each release into a social-first moment designed to spark curiosity before driving audiences into Spotify.
What we made
From The Louis Theroux podcast to ‘Always Winning’ audiobooks with Ashley Walters, we created social-first films built around each title, talent and audience, taking projects from creative through production and launch.
The results
Titles achieving Top positions in their respective charts
20M+views and 8.7% engagement rate
#1each season debuted at No.1 in the Spotify UK Podcast Charts
The reaction
pollya_47
I’m not gonna lie, this advert fully worked
gustas_ur
I'm gonna lie this advert worked
rekqier
listening to spotify rn