Red Carpets

Spotify needed a way to show up at TV and film premieres that felt worth watching not just worth posting.

The problem with red carpet content is that every brand is there and every cast member has answered the same 5 questions. The moment that makes someone stop has to feel genuinely unexpected.

So we built an always on premiere and junket strategy for Spotify - turning up to the biggest titles with well researched questions designed to catch talent off guard in the best way. No more “what was it like on set” and “who did you draw inspiration from”, instead questions that reveal personality, spark debate and give audiences a reason to share.