Spotify
Jam Girls Road Trip
Turning a global launch into a local jam.
The challenge
Spotify wanted to show how Jam could elevate shared moments between friends in the car.
The curly thinking
So curly gave the global launch a distinctly UK expression, sending best friends Kimberley Cumberbatch, Erica (rvssianroulette) & Shelen on a girls’ trip. Kim & Erica built the playlist from the front seats, while Shelen tried to nap in the back… Until the bangers (and the FOMO) pulled her in.
What we made
Using the personalities their audiences already loved, recognisable friendship dynamics and London in-jokes, we made the product part of the entertainment. One hero film was supported by self-shot creator content from the set, extending the story through each talent’s own channel.
The results
Widespread engagement and sharing
Significant uplift attributed to the local creative
Audiences wanted to try Jam with their own friends
The reaction
HRH_HD
What a fun advert! Great work Spotify 💚
soniammm0
Loooveee!! What an ad!!
boouwh0re
never enjoyed an ad in so long!
veryvalerie__
I watched this over and over 😍
souldems🤎
Ask me how many times I rewatched!!
Ella
I love an easy watch ad x tysm
Jagan
Congrats for actually making me sit through an ad for the first time ever
the name is melissa ☆
Love it! Worth Spotify premium