Spotify
Glastonbury
Taking Glasto beyond the gates.
The challenge
Spotify wanted to bring fans closer to Glastonbury, whether they were heading to the field or watching the action from home.
The curly thinking
You shouldn’t need a wristband to feel part of Glasto. We built the campaign around the moments fans care about most, taking the stories, artists and energy of the festival beyond the gates and onto social.
What we made
Across the festival, we created a multi-format campaign spanning fan cams, artist storytelling and lineup discovery, with content running before, during and after the weekend.
The results
25K+shares of content amongst fans
The reaction
YOOMYLAD🍀👾
I love spotify
LuLuMoore
So chuffed for him
jess.ann.c
Fiyaaaah 🔥
robshawcameron
I’m glad I was there for that. My Glasto highlight x
jadethirlwall
These comments 🥹😭🫶🏽 ty ❤️
itschyaro
I actually love him so much
miaginae
YASSSS LETS GO
kyllksk
I LOVE THIS SO MUCH ❤️🔥❤️🔥
siouxsiesoozm
I cried. I’m forty fucking seven. Jade, you deserve everything. I haven’t enjoyed music this much in a while. Get it girl